Category Archives: Preparedness

National Volunteer Week

April 10 to April 16, 2016 is a National Volunteer Week:

“Volunteers are the roots of strong communities. Just like roots are essential for trees to bloom, volunteers are essential for communities to boom. Thanks to volunteers, our communities grow strong and resilient. Even the tiniest volunteer effort leaves a profound and lasting trace in a community, much like tree rings that appear over time”.

Volunteers are the foundation of community resilience and effective emergency management.

Stay tuned for our Spring issue of HazNet haznet.ca which focuses on Volunteers and Volunteer Management in Canada (to be released during the EP week).

For resources visit https://volunteer.ca/nvw2016
Watch this video celebrating 12.7 million volunteers in Canada:

Resources for the National Emergency Preparedness Week from Public Safety Canada

Emergency Preparedness Week (EP Week) is an annual event that takes place each year during the first full week of May. This national event is coordinated by Public Safety Canada, in close collaboration with the provinces and territories and partners.

The national theme of EP Week 2016 will indeed be “Plan. Prepare. Be Aware.”

Twitter: The official hashtags for EP Week: #EPWeek / #SemaineSC .  Public Safety will be tweeting throughout EP Week from @Get_Prepared / @Preparez_Vous, using these hashtags.

 Web and social media graphics: Public Safety has developed a number of graphics that you can use to support you in your online promotional efforts.  These images are available at:http://www.getprepared.gc.ca/cnt/rsrcs/ep-wk/grphcs-en.aspx

 Link to online resources: Public Safety Canada’s Get Prepared website (www.getprepared.gc.ca) is a great resource for you to use.  For those of you not already familiar with this site, it includes a number of helpful products including the EP Week Toolkit, EP Guide for People with Disabilities/Special Needs, links to the Canadian Disaster Database, short videos, presentations, free online publications and posters and all sorts of resources to help Canadians know the risks, make a plan, and get a kit.

 For more information regarding what’s happening across the country, please visit:

The new HazNet: a special issue on Resilience is here!

The new HazNet, Canada’s premier publication on disaster risk reduction and resilience is here!

Read online or download  here

www.haznet.ca

In this issue:

NEWS

Emergency preparedness and resilience: Results from a survey of Canadians

INTERVIEWS

With Chief Resilience Officers for Boston and San Francisco

POLICY

Planning for Resilience: the Dutch Way haznet

PARTNERSHIPS

Community Resilience: One Approach in New Jersey

Public-Private-Nonprofit Partnerships for Resilience

FROM THE FIELD

Resiliency Beyond the Earthquakes

PERSPECTIVES

Flyover: The Straight of Georgia

PRACTICE

Community Based Pre-Disaster Recovery Planning: City of Port Coquitlam

TECHNOLOGY

Using Emerging Technologies to Improve Community Resilience

STUDENT RESEARCH

Enhancing Resilience in the EOC

Resilience Policy – Practice Gaps: New Opportunity or Business as Usual

Linking People and Communities to Resilience

Youth Disaster Risk Education, Action, & Mobilization (DREAM) Council

Youth and young professionals can play leadership roles in educating, preparing  and recovering from disasters.

The Canadian Youth Disaster Risk Education, Action, & Mobilization (DREAM) Council is a joint initiative of the Canadian Risks and Hazards Network, Crisis Resilience Alliance, Educonnexion, and University partners.

If you are interested in becoming an affirming partner, a university representative or would like to learn more please email: crhnet.yp@gmail.com

DREAM Council will seek to achieve the following objectives:

  • Build partnerships to enhance, increase, and implement engagement of youth in disaster prevention programs;
  • Enable future generation of emergency mangers and disaster prevention specialists across Canada;
  • Provide recommendations to partners on increasing disaster resilience from the newly established Youth Disaster Risk Reduction Advisory Council;
  • Connect and enable youth leadership within their communities and nationally;
  • Increase school and university preparedness.
  • Build volunteer capacity and connections among youth, young professionals and communities.

PREPAREDNESS 101: Interview with Dennis Mileti

We recently interviewed Dennis Mileti, one of the leading experts on preparedness in North America, director emeritus of the Natural Hazards Center who authored over 100 publications focusing on the societal aspects of mitigation, preparedness, response, and recovery for hazards and disasters. His book Disasters by Design, published in 1999, involved over 130 experts to assess knowledge, research, and policy needs for hazards in the U.S. He was co-founder and Co-Editor-in-Chief of the Natural Hazards Review, an interdisciplinary all-hazards journal devoted to bringing together the natural and social sciences, engineering, and the policy communities.

CRA: You’ve been in this business for many years and you’ve worked with some of the giants. If you were to boil down everything that we know about preparedness into three main points: what would you like everyone to know?

Dennis: You would have a different answer from me if you were talking about the preparedness of households and individuals then if you’re talking about the preparedness of communities.

CRA: Let’s start with the individual and household level.

Dennis: In reference to individuals and the family here’s what I’d say if I were summing it up.

Number 1: The single most important influential thing that gets human beings to prepare for disasters is experiencing a disaster. And what that means is if you give San Francisco a big earthquake after the earthquake is over and after the horse is out of the barn: people will prepare like crazy. However, what I would say to those who would wish to increase public preparedness is to be ready to take full advantage of that and be ready to steer the public in the right direction when you have their attention after an earthquake. And quite frankly, I don’t know anyone in this nation or any other that does that. And so the time to get people interested in earthquake insurance is after the earthquake not before. So that’s number 1.

Number 2: Short of experiencing an earthquake, when you’re talking to people to be prepared in general, to mitigate their homes more extensively etc. The most influential vehicle for influencing human behaviour is totally ignored by people like FEMA and the Red Cross and Offices of Emergency Services, Association of Floodplain managers etc. The single most influential spokesperson to motivate the public to prepare are other people in their life. Their friends, their relatives, and neighbours. And this is not unique to preparedness although the data is in that it is. How human beings are wired, how we’re made up genetically, and that is: we are copy cats or “monkey see, monkey do”. That’s how motivation spreads. The thing to get going to is to get people who have taken steps to mitigate or prepare for a natural disaster to open up their mouths and tell their next-door neighbour and friends steps they took. For example: I live in a very earthquake vulnerable part of the country and after I have friends over for dinner I typically walk them over to a statue on a table in my living room and say try shaking that statue, they try shaking the statue and it doesn’t move. Then I giggle and say “try shaking the box it’s on” and they try shaking the box and it doesn’t move. Then I say try shaking the table that the box is on, they try shaking it and it doesn’t move. Then they look at me like “why is everything glued down?” And that’s how I can protect the lives of people I live with and protect them from injuries in the event of an earthquake. And I know that when they’re driving home, the wife pokes the husband and says “When are we going to glue things down?” That’s how you do it. It’s not government. Government isn’t the best spokesperson to motivate preparedness, it’s the people you know and love, admire, trust and are a part of their everyday life. And so given that do you know of any public efforts to motivate people who have already prepared to share with and tell their friends and relatives what they have done? That’s the most productive way to do it so why are we continuing to do it in other ways, rather than the most productive way. It’s an interesting question isn’t it?

The bottom line is that most public agencies that engage in public education efforts it’s really not about motivating the public, what it’s really about is having them look good. And to look like they’re doing their jobs. And so that’s number 2: Getting human beings to share what they’ve done.

Number 3: if you want to motivate the public to prepare it needs to be repetitively messaged if you want to break through the malaise of everyday life when the average human being has 1000 problems to worry about – they’re probably going to be worried about getting clean clothes on their families back, putting a dinner down and what dress to wear to dinner before they ever get ready for something they don’t believe is ever going to happen to them. Now the way you get to people, the way you get into the human mind is repetitive messaging. Let me ask you a question? How old were you when you could remember hearing your first ad for Coca-Cola. And when was the last time you heard an advertisement for Coca-Cola? And how many did you hear in between the years? Coca-Cola knows we need a repetitive message while agencies that are trying to encourage preparedness don’t.

You’ve got to market it. If you want the public to prepare you can’t put on big extravaganza event one day a year and expect that anybody is going to do anything. You’ve got to remind them to do it daily. And so you need to invent a repetitive message campaign.

Now listen to this you’re not the only one if you’re engaged in motivating the public to prepare that’s talking to the public. So let’s just say for flood hazard mitigation let’s pick a town like Boulder, Colorado. You have the NOAA talking to them, you have the state talking to them, you have the Red Cross talking to them you have local emergency management talking to them. And so on and so forth you get that there are many different spokespersons. They need to be saying to same thing otherwise it confuses people and people think nobody knows exactly what they should or shouldn’t do. They also have their friends talking to them and so what needs to happen is you need to have the message coordinated and so the Red Cross, FEMA, the city, the county, state etc. are all saying the same thing. And that means you need to brand the message not the messenger. And that involves organizations giving up their favourite personal emergency preparedness activities and coordinating with each other. And that’s very difficult to do.

To summarize: Number 1: have people that have already prepared talking to their friends and relatives talking to their friends/loved ones, sharing with their friends what they’ve done and that will accomplish more than anyone else on the planet can do.

Number 2: get different groups who are giving out information who are interested in getting the public to increase their preparedness to disseminate the same message rather than their own unique message

Number 3: The message has to be repeated frequently, not infrequently, just like advertising. Why would Coca-Cola keep spending money on advertising if they’ve been around 100 years? Because they know the minute they stop advertising people will forget all about them. You’re dealing with human beings. Those are the things that would enhance preparedness levels, even the most you could accomplish isn’t as much as you would ideally want, most human beings aren’t going to prepare no matter what.

Interview was conducted by Lily Yumagulova. Crisis Resilience Alliance would like to thank Shaun Koopman for transcribing the interview.